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Public update

Delhi Police: Viral Kidnapping Reports Just 'Great Marketing'

6 February 2026 - New Delhi, Delhi

Record date
6 Feb 2026
Location
New Delhi, Delhi
The odd part

Authorities clarify that the fear of child abduction is not a safety issue, but a successful Bollywood promotional campaign.

What happened

Delhi Police issued a clarification stating that the viral panic regarding hundreds of missing children was actually an 'unauthorized' marketing strategy for the film Mardaani 3. The department reassured citizens that while actual safety is always a work in progress, the marketing team for Rani Mukerji's cop franchise has successfully managed to make the entire city feel the movie's tension in real life.

Source material